Stir's vision is to enable a world where anyone can make a living off of their creativity. We plan to enable this by building powerful tools that help creators run their businesses.
One of the platforms that has been pivotal to the growth of the burgeoning creator economy is YouTube. Over 50 million individuals consider themselves to be creators today, and YouTube has been the platform of choice for many of them. Aspiring and established creators alike have used YouTube to distribute and monetise their creative content.
So many of the creators we love and adore have leveraged YouTube's powerful distribution and monetisation to redefine what a modern media business looks like. It is no surprise then, that some of the most successful YouTube creators have bigger audiences compared to many traditional media companies, and many of those creators have also become millionaires in the process.
Moreover, these gains are not just restricted to established creators. YouTube is also helping power the middle class of creators —
Given the pivotal role YouTube plays in the creator economy, we at Stir wanted to build a tool that helps YouTube creators scale their growing media businesses. This is how we came up with Splits, our most popular feature to date.
Splits enables creators to share their YouTube ad revenue with their team members — instantly, and without any fees. This opens the floodgates for a host of new and innovative use cases.
But instead of telling you, let us show you how the some of the world's most successful YouTube creators are using Splits to streamline their business: