November 14, 2022
STIR CASE STUDIES

How YouTube Creators are Using Stir to Scale Their Businesses

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Stir's vision is to enable a world where anyone can make a living off of their creativity. We plan to enable this by building powerful tools that help creators run their businesses.

One of the platforms that has been pivotal to the growth of the burgeoning creator economy is YouTube. Over 50 million individuals consider themselves to be creators today, and YouTube has been the platform of choice for many of them. Aspiring and established creators alike have used YouTube to distribute and monetise their creative content.

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So many of the creators we love and adore have leveraged YouTube's powerful distribution and monetisation to redefine what a modern media business looks like. It is no surprise then, that some of the most successful YouTube creators have bigger audiences compared to many traditional media companies, and many of those creators have also become millionaires in the process.

Moreover, these gains are not just restricted to established creators. YouTube is also helping power the middle class of creators —

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Given the pivotal role YouTube plays in the creator economy, we at Stir wanted to build a tool that helps YouTube creators scale their growing media businesses. This is how we came up with Splits, our most popular feature to date.

Splits enables creators to share their YouTube ad revenue with their team members — instantly, and without any fees. This opens the floodgates for a host of new and innovative use cases.

But instead of telling you, let us show you how the some of the world's most successful YouTube creators are using Splits to streamline their business:

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case study

Airrack — Powering multiplayer creation

Airrack

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case study

Ryan Trahan — Fighting Creator Burnout

Ryan Trahan

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case study

Anthpo

Anthpo

Every successful creator has a strong team reinforcing their business. But typically, these team members don't see any financial upside in the success of the content that they helped create. Splits changes that.

Eric Decker, better known as Airrack, is a YouTube creator with 2.63 million subscribers, and is known for his highly innovative video ideas. He is able to keep pushing the creative envelope because he has adopted a collaborative approach towards creativity. He often hosts writers' room style gatherings, where his team brainstorms ideas for his next videos.

Airrack uses Splits to ensure that the team members who contributed video ideas are also entitled to the financial upside from those videos when they are published — sharing a part of the ad revenue that video generates with the contributing team member

We know that successful creator businesses are a multiplayer effort, and Splits enables Airrack and his team to win — together.

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Great video ideas are like finding gold for a creator! So when we initially started the "Creative Allegiance" to come together and brainstorm video ideas, we knew we wanted to compensate them accordingly for giving us great ideas! Splits let us bring them into the channel's success and see upside in the direct videos that they came up with
Ryan Trahan, a creator with 11 million subscribers, is using Splits to stave off creator burnout.

Burnout is a real problem in the creator economy — constantly coming up with engaging content ideas can be exhausting.

Just like Airrack, Ryan is also building a creative think tank powered by Splits. He's planning to set up something akin to a TV show writers' room to crowdsource creativity for all the videos he plans to publish in 2022. Ryan wants to ensure that all the members of his team who contribute ideas get a share of the revenue generated by the videos they helped create.

Ryan also acknowledges the pivotal role video editors play when it comes to bringing these creative video ideas to life. He uses Splits to ensure that his editor receives a portion of the ad revenue from his videos.

I think many creators demand a lot from themselves. Individual creators are managing logistics, creative direction, production, finances, and so much more. After years of making content, I’ve realized that the role I’m best suited for (and happiest doing) is creating. That means filming and editing. Everything else exceeds my mental capacity if I’m doing my best work. That’s where Stir has helped me immensely. I have a very intimate team — just two good friends who help me make videos. Being able to split my revenue with them via Stir allows them to have skin in the game.


Because creators have such powerful personal brands, the creator economy is often conceptualized as a single player game. However, from our experience building relationships with some of the world's most successful creators, we've come to realize that this is not the case.

The future of the creator economy is multiplayer. Right from day one, the core philosophy behind Splits has been to help creators harness the magic of multiplayer — we want to build powerful tools that enable creative collaboration, organization, and connection.

Splits has been a significant first step as we work on manifesting our vision — enabling a world where anyone can make a living off of their creativity.

Check Out: How to use Splits

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12.01.2021
STIR CASE STUDIES

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Because creators have such powerful personal brands, the creator economy is often conceptualised as a single player game. However, from our experience building relationships with some of the world's most successful creators, we've come to realise that this is not the case.

The future of the creator economy is multiplayer. Right from day one, the core philosophy behind Splits has been to help creators harness the magic of multiplayer — we want to build powerful tools that enable creative collaboration, organisation, and connection.

Splits has been a significant first step as we work on manifesting our vision — enabling a world where anyone can make a living off of their creativity.

Check out: How to use Splits