Airrack uses Splits to share per-video Youtube revenue with his fans. Every week, he invites a group of fans to brainstorm video ideas. If an idea is used for a video, each fan gets a percentage of revenue from the video. It's a brilliant way of leveraging fans to generate video ideas.
Peter Hollens uses Splits to share per-item Shopify revenue with other artists. He sells other artists’ albums on his Shopify store and automatically gets paid a cut for each album sold.
Pomp uses Splits to share per-podcast CPMs with his guests. He also uses Splits to split revenue on course sales with his co-founder.